'Any of us' film wins award

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We’re thrilled to announce that our fostering film “Any of Us” – won the “Best Collaboration” and “Best Creative Comms” categories at the comms2point0 UnAwards which recognises excellence in public sector communications.

More than 80 council fostering teams came together to combine resources and bring the project to fruition.

In just the first month of the film being available, participating councils had 249 enquiries from potential new foster carers that can be attributed to views. Calculated from average enquiry-to-approval statistics (based on monthly benchmarking data gathered from council fostering teams across the UK), these enquiries could result in 21 new foster carers over the next 12 months, saving the UK’s council fostering community £394,000 on placement fees with Independent Fostering Agencies (IFAs).

According to national charity The Fostering Network, 7,200 foster carer families are needed across the UK in the next year to make sure all the children who need fostering get appropriate care. The latest Ofsted stats revealed the number of foster carers working for local authorities has fallen by 11% since 2019.

About the film

The message of the fostering film is “any of us can foster a child or young person, if you have the capacity to care”.

“Any Of Us” looks at three very different people who all show some of the attributes needed to be a foster carer in incidents from their daily lives – Ayesha going to the aid of a pedestrian after a minor road accident, Neil calming down an aggressive situation in a snooker club, and Marsha identifying a young person showing signs of distress and intervening with them at school.

Different individuals in very different scenarios, but each in their own way showing the caring instinct that is fundamental to being a foster carer.